- NEW: Replays—Insider exclusive recordings of Office Hours sales discussions
- Downloadable prospecting letters
- One killer-good intro letter only the bravest of the brave send out
- A downloadable voicemail script
- 15 on-demand video sales courses
- Archived sales content searchable by sales challenge
Complete Story
01/08/2025
Ten 2025 Sales Predictions
Source: Bill Farquharson, The Sales Vault, January 6, 2025
Looking into my crystal ball, I have ten predictions for 2025:
- You will lose an account due to neglect on your part—What have you done for them lately? Are you bringing clients new ideas and continuing to earn their business?
- You will gain an account from nothing but dumb luck—But remember, luck favors the hardest working. So, get selling.
- You will overlook an opportunity because you are not paying attention—Constantly be looking for trends. Prospect by driving around. Read the newspaper. Open your eyes.
- You will be amazed by AI—The problem is, it might not be you who is engaging the technology. Perhaps you are ignoring it. And why is that? Because you are intimidated, feel yourself to be too old to take on something new, or don’t see a need because, well, it’s ain’t broke so why fix it?
- You will endure a sales drought of your own making—A summer slowdown, for example, has its roots in your lack of sales activity in the spring.
- You will experience a streak of sales success that could have lasted longer—When things are crazy busy, do everything you can to keep it that way. Work extra hours. Make extra calls. Is this an exhausting time? Yes. But it is a profitable stretch worth the sacrifice of your personal time? YES!
- An employee at one of your accounts will quit and go to work at humongous corporation—They will take you with them, but only if you have followed this advice: Never leave an existing account without having met at least one new person.
- Your boss will wonder if you are doing your job—Any time you are out of the office, hitting a bucket of balls and prospecting look the same to your boss…unless you keep them informed of your sales activity.
- Someone will not respond to your prospecting efforts because of your inadequate LinkedIn profile page—This one speaks for itself.
- On December 31, 2025 you will see the year in aggregate. The low-lows, lost bids, temporarily frustrating moments, and “OMG I am struggling” moments will not be remembered. So, when they happen, keep in mind they are temporary. Sell through them.
Cheers to your success in 2025. Make sure you are enjoying what you do. Work is what takes up most of the day. It should be fun.
The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.
The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant.
Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.
Other Vault resources:
2025 Wage + Benefits Survey
We're now just one day away from the August 1 deadline. Don’t ignore reality by assuming you’ve already outpaced the competition. While you’re standing still, others could be soaring ahead—attracting top talent and leaving you behind.
Read MorePEA Grand Ceremony
Please join us in congratulating the Best of Category winners! These prestigious awards, along with Judge’s Awards, Rising Star and Best of Show will be recognized at the Grand Ceremony on August 21.
Read MoreThe Inside Scoop on M&A in the Printing Industry
Graphic Media Alliance is proud to host a special in-person Executive Leadership Training Session featuring Jim Russell of New Direction Partners covering critical insights on the 2025 Mergers & Acquisitions (M&A) landscape.
Read More"America's AI Action Plan" Promises Big Changes Across Industries
America’s AI Action Plan will have a huge impact not only AI developers and the tech sector but also on many employers and employees throughout the US workforce.
Read MoreProject Management and the Mailpiece Design Consultant Workshops
GMA's sister association, Print & Graphic Communications Association, is hosting two workshops. In August, learn how to master the art of project management in accordance with the Project Management Body of Knowledge. Then, in October, become familiar with and test the US Postal information contained in the MSMA MDC Study Guide.
Read MoreOne Less Thing
AI offers some amazing capabilities, but because it takes time to learn and master each agent, you might want to take the advice Bill Farquharson shares in this week's Short Attention Span Sales Tip before going down every AI rabbit hole.
Read More